Beyond the wow factor, the installation added a layer of personal interaction. Visitors could explore configurations at their own pace and save their favorites. By leaving their details, they received a tailored email follow-up. A small but meaningful step towards deeper engagement. The setup is already planned for the Fort Lauderdale International Boat Show, and Damen Yachting's sales team is now using it in more focused, one-on-one settings to support their conversations. The result: a yacht you don't just see, but experience. And a story that continues long after the first tap.